Publishing Advice Monday: Book Descriptions

Image By Martijn Scheiljbeler


Welcome to another great Monday! This journey as an indie author at times can be overwhelming. There is so much information out there and so many people telling us to click here and there. Having a place to go to get simple advice is what I am all about. So, welcome to Publishing Advice Monday.

Last week, I had the opportunity to attend webinars that guided authors through the process of writing book descriptions.

Book covers are very important, but descriptions catch the reader’s attention as well. Your description can make or break the opportunity for a book sale. Readers may scan your blurb or read it completely. Either way, you want to hook them in.

High Converting Book Description:

  1. Hook– Remember, a hook is designed to catch a person’s attention. You want to reel them in. Your hook should only be about three sentences. See the example below.

An author with a magical secret. A fantastical world of danger. If she can’t publish an incredible spell, an entire kingdom will perish.

Magical, danger, and perish are definitely words that would stand out to the reader. This hook is dramatic and that is okay. You want your hook to be dramatic!

2. Emotionally Driven Synopsis– A synopsis is a brief summary. When you are trying to sell your book, it is not just any summary, but emotionally driven. The way you do that is to establish the character, inciting incident, and cliffhanger. See the example below.

Rosalyn, “Rosie” Schubert thought she was normal (establishing the character) But after she scribbles a few words on the bathroom stall and burns the school down, she’s not so sure. (inciting incident).When she’s surprisingly not expelled but sent to a prestigious and creepy magical academy, Rosie fears her future could be written in blood.

As she attempts to navigate a new world of incantations and powerful creatures, Rosie meets a fellow scribe who takes her breath away. It’s too bad he is a vampire and a recent suspect to a campus murder.

But when Rosie discovers evidence that could turn the school upside down, will she keep quiet or write her own ticket to hell (cliffhanger).

3. Selling Paragraph- Tells the reader what your book is at its essence. See the example below.

Spellwriting School (title) is the first book in a series (let the reader know this is a book in a series) of compelling teen and young adult fantasy novels. (genre)If you like magic academies, sexy vampires, and strong-willed heroines, then you’ll love B.D. Cohen’s classy series (closer. reminding the reader to think about what he or she already likes)

4. Call to Action- This book is in a reader/potential customer’s hands. What do you want him or her to do? You want them to buy your book, so tell them to do so. See the example below.

Buy Spellwriting School to dive into a new magical world today (action)!

All the above examples are by Bryan Cohen.

I appreciate any likes/comments on this post. Thank you for reading! Join me tomorrow for creative Tuesday.

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